Almenr

Overview

A user platform for community living

I spent 4.5 years at Almenr, a platform for co-living projects in Denmark and Sweden. My role encompassed UI design, user research, being Product Owner and working on the front-end development of certain features.

As Almenr's communities grew from concepts into real co-living groups, the platform needed to shift from simple marketing pages to functional community hubs.

This case study focuses on a major initiative: The complete redesign of Project Pages.

Some of the major changes to the project pages, designed and built by me

The challenge

Recreating the project pages

Almenr's original project pages were designed to sell a vision—showcasing real estate that didn't exist yet. But as members joined and communities formed, the needs changed.

We faced three core problems:

• Lifecycle Confusion: Users couldn't tell what phase a project was in (Concept? Building? Sold out?).
• Community Isolation: Members couldn't see or contact their future neighbors.
• Communication Bottlenecks: Community Managers lacked a centralized space to share files, events, and updates, relying on disjointed tools.

My Role

Concept to implementation

I owned this feature from concept to code.

• User Research: Conducted interviews with users and internal Community Managers.
• UX Strategy: Defined user flows and information architecture.
• UI Design: Iterative design and testing, using Figma
• Full-Stack Implementation: Built the final solution using Remix (React + TypeScript).

Process

Uncovering community needs

I interviewed 4 active platform users and 2 Community Managers to understand their pain points.

• Users wanted transparency: "Who are the other project members?" "What is the status on the project?"
• Community Managers needed efficiency: A single dashboard to manage files, events, and discussions without switching tools.

Designing for distinct journeys

I started with task analysis ("As a user, I want to...") to map out all necessary interactions. We realized different users needed different landing spots:

• New Users -> Land on the Info Page (Overview, Price, Location).
• Existing Members -> Land on the Comment Section (Discussion, Updates).

From sketches to high-fidelity

1. Paper Sketches: Rapid layouts to test hierarchy.
2. Wireframes: Low-fidelity testing with the dev team to validate feasibility.
3. Mockups: High-fidelity UI in Figma using project-specific branding colors.

The solution

A hub catered for different user types

I designed and built the new Project Pages in Figma. Being proficient in code, we in the dev team concluded that it made the most sense that I also build the project hubs. My solution featured:

• Dynamic Feed: A comment section for direct communication between Almenr and residents.
• Member Directory: Visible profiles for community members to foster early connections.
• Resource Center: A dedicated files section for legal documents and architectural plans.
• Status Indicators: Clear visualization of the project's timeline and phase.